Diversity Coalition SLO County

I served as an equitable electrification specialist for DCSLOC. The mission of DCSLOC is to build and sustain a coalition that seeks a more diverse, equitable, and inclusive community through advocacy and education.

Equitable Electrification Specialist

I supported two key initiatives that advance Diversity Coalition’s climate goals, with a focus on supporting and empowering California's Central Coast communities most impacted by climate change.

Major Responsibilities and Tasks:

    • Advised on best practices for engaging low-to-moderate income and BIPOC communities on issues such as electrification and decarbonization.

    • Collaborated with partner organizations to align on project strategies and objectives through regular meetings and consultations.

    • Provided creative direction for content creation, overseeing the production of videos and reels that communicate the Electrification for Everyone campaign message.

    • Designed and built the website for the Electrification for Everyone campaign, ensuring effective communication and engagement.

    • Gathered and analyzed data from paid advertisements across Meta platforms to test and refine messaging on residential electrification, reporting on outcomes for strategic improvements.

    • Wrote and edited detailed reports, including those for the state Quick Start Grant, ensuring compliance and clear communication of project outcomes.

    • Developed and designed digital and print marketing materials, ensuring alignment with project goals and outreach efforts.

    • Convened weekly with project partners (City of San Luis Obispo Sustainability Team, Community Action Partners SLO, and Artemisia Energy) to discuss and make progress on fulfilling Buildings Upgrade Prize requirements.

    • Planned strategic hires for the 5-year program roadmap, ensuring alignment with long-term project goals.

    • Supported creation of the Home Comfort Check-in roadmap for residents opting in for energy-efficient technologies, facilitating their participation in sustainability programs.

    • Drafted Subscriber Eligibility Criteria to guide the selection of future program participants.

    • Attended project-related meetings representing Diversity Coalition San Luis Obispo County with partner organizations.

    • Coordinated2-3 outreach events for mobile home park residents about electrification, managing volunteers and organizational staff for successful engagement.

    • Assisted in the creation and design of funding applications, project documentation, reports, social media content, and presentations.

    • Provided consultation on the development of outreach materials and messaging, including the design and content for digital and print marketing campaigns.

    • Advised on best practices for engaging low-to-moderate income and BIPOC communities on technical equity issues, including electrification and decarbonization.

Chumash Village Community Town Hall, August 2024.

U.S. DOE Buildings Upgrade Prize

U.S. DOE Buildings Upgrade Prize

Heat Pump installation for a mobile home resident, coupled with a workforce training event.

Customer-facing disclosure information, redesigned to be more digestible. [exterior panels]

U.S. Department of Energy Buildings Upgrade Prize

Electrifying mobile/manufactured homes

Funded by the U.S. Department of Energy Buildings Upgrade Prize, I worked on a collaborative project on behalf of Diversity Coalition San Luis Obispo County with the City of San Luis Obispo, CAPSLO, and Artemisia Energy to support the City’s goal of reducing building emissions by 50% by 2030. Focused on addressing the underserved mobile home sector, the project aims to:

  • Identify cost-effective conditions for mobile home electrification retrofits

  • Develop a community-driven electrification concierge service to streamline technical, financial, and administrative barriers.

  • Facilitate the design of an accessible program for low-income mobile homeowners, enhancing their ability to participate in electrification efforts and meet equity objectives.

[interior panels]

TECH Clean California Quick Start Grant

Electrification for Everyone

Electrification for Everyone

Together with BlocPower, RACE Matters and Central Coast Coalition for Undocumented Student Success we deployed an equity-focused education and outreach campaign in San Luis Obispo County to increase awareness and chart a path towards electrification in high-needs, hard-to-reach, black-and-brown communities.

Research questions

  • What type of clean energy messages and strategies resonate the most with BIPOC and LMI communities?

  • How can a community-based marketing and outreach campaign successfully educate BIPOC and LMI communities about immediate bill reduction strategies and lead to heat pump adoption?

The playbook and learning from this pilot will inform how to increase the reach of TECH incentives in underserved, hard-to-reach communities.

Read the Final Report